“At Joyfuel, we believe ‘goodness’ is a moveable feast. Because one person’s eat is another dude’s poison. We believe there’s absolutely no need for gluten-free, high-protein or special diet snacks to have unhealthy levels of sugar and fat, texture like cardboard or taste like penance. It’s got to be right. And it’s got to taste great, always!”


Jules Engelsman | Joyfuel Founder

“At Joyfuel, we believe ‘goodness’ is a moveable feast. Because one person’s eat is another dude’s poison. We believe that gluten-free, high-protein and special diet doesn’t have to mean unhealthy sugars and fats, texture like cardboard or taste like penance. It’s got to be right. And it’s got to taste great, always!”


Jules Engelsman | Joyfuel Founder

About Joyfuel

Joyfuel is a bold new vision from the founder of Brighton’s iconic eaterie Bagelman.

Jules set up Bagelman in the early nineties, while studying sculpture at Brighton University. With three stores and a thriving outside catering unit, Bagelman won Sussex Best Small Business award in 2007. And after 15 years at the helm, Jules finally hung up his oven gloves to write a mythical book nobody has ever seen…

5 THINGS YOU PROBABLY DIDN’T KNOW ABOUT JOYFUEL JULES…

Jules’ taught himself the fine art of baking in a disused chemistry lab on Sussex University campus.

He gave an impassioned eight-second performance in a Jackie Chan movie.

He baked and exhibited a 20-kilo ‘bread sculpture’ embedded with plaster teeth.

Wearing just a jumper, he got lost for days in mountains bordering Tibet, while trekking off-grid in China.

Though he barely plays (he says), he once owned 13 guitars.

5 THINGS YOU PROBABLY DIDN’T KNOW ABOUT JOYFUEL JULES…

Jules’ taught himself the fine art of baking in a disused chemistry lab on Sussex University campus.

He gave an impassioned eight-second performance in a Jackie Chan movie.

He baked and exhibited a 20-kilo ‘bread sculpture’ embedded with plaster teeth.

Wearing just a jumper, he got lost for days in mountains bordering Tibet, while trekking off-grid in China.

Though he barely plays (he says), he once owned 13 guitars.

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